The Spikes C-Suite Newsletter

Marketing today: The Power of Detail, Human Connection & Bold Reinvention

From Fluff to Force: How Marketing Earns Its Seat at the Table.

A View on Modern Marketing Answers from Felix Kästle, Deutsche Bank’s Head of Global Marketing Communications.

The Spike: Why Excitement Is the New Loyalty

What brands can learn from the emotional moments that stick, and why mapping those moments is key to building long-term loyalty in a distracted world.

The Spike: Diego Dumont on the Future of Marketing Careers

Leading brand marketing strategy for the Absolut group in Latin America he wonders why this is a once-in-a-generation chance to reimagine who we are as marketers.

The Spike: Learnings from our conversation with Terry Seitz former VP Marketing @ Visa

Uncover the science behind world-class marketing from a Visa marketing mastermind