Think like machines. Connect like humans.

Let AI see the light - with tightly structured data

At Auxmoney, this foundational work has enabled the company to leverage recent developments in AI more effectively than many others. Why? Because without structured, high-quality data, even the most advanced AI remains blind.
And yet, with the rise of AI agents, increasingly capable of working with less-than-perfect data — a new question arises for Matthias:

"Will it soon be possible for companies with unstructured and hard-to-process data to catch up?"

While the answer is still "not quite," the rapid pace of change signals something larger: he thinks the game might be starting all over again.

But while data and AI evolve at speed, one truth remains constant: real, sustainable growth is about people.

That’s where Katharina Lohse, brings another dimension to the conversation. In Katharina’s view, marketing is not just a function — it’s a dance between logic and imagination, strategy and storytelling. It's how brands turn a "one-night stand" with a consumer into a lasting relationship.

And that’s where marketing meets AI: not as opposing forces, but as complementary tools for growth.

The dance of logic with imagination

As AI becomes more democratized, the competitive edge won’t just come from having better algorithms but from knowing how to combine them with human insight, empathy and creativity.

In short: growth will belong to those who can bridge the gap between data and desire, between analytics and artistry.
And that’s what makes this new era so exciting — whether you’re leading with AI, crafting compelling brand stories or doing both.

My takeaway – In the end, the companies that will thrive are the ones who can think like machines but connect like humans.

And if you have any questions to our contributors or me, just let me know.
Gordon